UPDATE: A recording from this event can be found here.
On April 7, CX Forums will present a free e-conference on "Hospitality Challenges Pre- and Post-COVID". Alec Dalton will join host Mark Michelson and guest interviewer Karl Sharicz of HorizonCX to speak about lessons learned from the pandemic, and about how non-hospitality businesses can find transferable takeaways.
COVID-19 had far-reaching impacts across all businesses, and imposed stark restrictions on travel and leisure that stunted most hospitality companies. From February to March 2020, hotel occupancies declined by 22.8 pts, from 62.2% to 39.4% (according to STR); steady recovery brings that rate to 45.3% as of March 2021 - improvement, but with many rooms left to fill. On the food and beverage side of the business, nearly 110,000 restaurants - 17% of US venues - experienced permanent or long-term closures. While the impact requires years for full recovery, hospitality businesses adapted and offer lessons for other businesses on how to restore consumer confidence and operate safely.
During the height of the COVID-19 pandemic, Dalton served on Marriott's response and recovery task force. He managed efforts related to the activation of new cleanliness-focused brand standards, and to the curation of safe food and beverage programming for Marriott Select Brands. Beyond Marriott, Alec also conducted pandemic-related research with Dr. Peter Szende of Oxford Brookes University and Drs. Suzanne Markham-Bagnera and Mark Legg of Boston University: their forthcoming results, previewed in this Hotel News Now article, identified strategies hotels can use to operate and communicate clean practices to ensure guest safety.
Join the free e-conference to learn more about Alec's experience, and to hear how your organization can apply these findings to deliver better business results.