Setting the Stage: Conveying Cleanliness Amidst COVID-19

Faced with the COVID-19 crisis, hotels need to "set the stage" for recovery in a world where cleanliness is now "center stage." For a fresh perspective on the topic of "cleanliness theater," consider the Hotel News Now article "Conveying Hotel Cleanliness During COVID-19 Crisis," co-authored by Alec Dalton with Drs. Peter Szende (Oxford Brookes University) and Suzanne Bagnera (Boston University).

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