What Does It Mean to Be "COVID Clean"? Research Underway to Understand Hotel Guests' Expectations for Cleanliness
Shortly after the onset of the global coronavirus pandemic, Alec Dalton began partnering with Profs. Suzanne Bagnera (Boston University) and Peter Szende (Oxford Brookes University) to answer a critical question: what does "clean" mean for hotel guests amidst COVID-19?
In May 2020, the team shared preliminary research findings in their Hotel News Now article "Conveying Hotel Cleanliness During COVID-19 Crisis". In essence, guests expect communications about cleanliness just as much as the cleaning in and of itself. The "cleanliness theater" mentality can help brick-and-mortar operators be both practical and performative to convey clean spaces for customers and employees.
Primary research continues as Dalton and Drs. Bagnera and Szende survey hotel guests, employees, and owners to understand the current state of cleanliness practices and communications. Research is also forward-looking, to anticipate evolving customer and employee preferences for "staying safe."
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